26 Ways To Screw-Up in Business and How Not To - download pdf or read online

By William F. Fawcett

ISBN-10: 146202713X

ISBN-13: 9781462027132

26 how you can Screw-Up in company and the way to not is a funny, but critical, company booklet. in the course of a span of fifty years, the writer came across that there are 26 company commandments so that you can by no means violate and in the event you do, it’s at your personal danger. for instance, Commandment # four: Thou Shall no longer Fish For Tunas in a Lake (never positioned chance ahead of profitability). Commandment #8: Thou Shall no longer promote Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall now not glance through a Keyhole With a pitcher Eye (test, no longer guess).

For approximately 5 a long time invoice Fawcett has labored with hundreds and hundreds of marketers and small-business proprietors. he's confident that “96% of industrial errors are because of the breaking a number of of the 26 commandants set forth during this guide-to-success.”

This publication isn't really approximately coping with humans; it’s approximately dealing with oneself. the number 1 determinant of your luck is you! You’re the quarterback who will get all of the glory in case you win and all of the blame in case you lose. What in case you may perhaps lessen the variety of turnovers and interceptions? Wouldn’t you must understand what error you need to steer clear of? after all you'll! This guide-to-success not just identifies what you need to stay away from; it deals prescriptions for doing it right.

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26 Ways To Screw-Up in Business and How Not To by William F. Fawcett


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