Download e-book for kindle: All-Age-Literatur: Die Entdeckung einer neuen Zielgruppe und by Maria Bertling

By Maria Bertling

ISBN-10: 3658143339

ISBN-13: 9783658143336

Maria Bertling untersucht die Zielgruppe der All-Age-Leser, additionally Erwachsene, die Kinder- und Jugendbücher lesen. Anhand einer empirischen Untersuchung, die auf dem Konstrukt der Rezeptionsmodalitäten von Monika Suckfüll aufbaut, zeigt die Autorin, dass es eine Lesegruppe erwachsener Leser gibt, die All-Age-Literatur liest und die sich von anderen Lesegruppen abgrenzt. Außerdem stellt die Arbeit heraus, dass es einen signifikanten Zusammenhang zwischen All-Age-Literatur und einem „emotionalen Zugang“ zu Literatur gibt. Daraufhin wird die All-Age-Literatur exemplarisch mit Hilfe eines Emotionswortschatzes auf ihren Emotionsgehalt hin untersucht. Das Ergebnis: All-Age-Literatur hat eine höhere Anzahl an negativen Emotionsworten und erfüllt so alle Voraussetzungen für eine unterhaltende Lektüre. 

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All-Age-Literatur: Die Entdeckung einer neuen Zielgruppe und ihrer Rezeptionsmodalitäten (German Edition) by Maria Bertling

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