By David Haven Blake
Author David Haven Blake tells the tale of ways Madison road executives strategically introduced celebrities into the political method. in keeping with unique interviews and lengthy ignored archival fabrics, Liking Ike explores the altering dynamics of superstar politics as americans adjusted to the tv age. via the Twenties, entertainers have been oftentimes drawing exposure to their favourite applicants, yet with the increase of tv and mass advertisements, political advisers started to professionalize the way in which that celebrities introduced realization to presidential campaigns. In conferences, memos, and tv scripts, they charted a technique for leavening political programming with megastar interviews, musical performances, and complex tv spectaculars.
Commentators apprehensive in regards to the likely superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the effect of glamour and exposure. yet regardless of those proceedings, Eisenhower's legacy may continue to exist within the next careers of John F. Kennedy and Ronald Reagan-and, eventually, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.
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Extra resources for Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics by David Haven Blake