Download PDF by David Haven Blake: Liking Ike: Eisenhower, Advertising, and the Rise of

By David Haven Blake

ISBN-10: 0190278188

ISBN-13: 9780190278182

Liking Ike unearths the well-liked position that celebrities and ads organizations performed in Dwight Eisenhower's presidency. Guided by way of Madison road executives and tv pioneers, Eisenhower cultivated recognized supporters as a fashion of creating the broad-based aid that had eluded Republicans for two decades. whereas we regularly contemplate John F. Kennedy and his Rat Pack entourage because the starting of presidential glamour within the usa, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes on a regular basis seemed in Eisenhower's campaigns. Ike's political profession was once so saturated with stardom that rivals from the proper and left accused him of being a glamour candidate.

Author David Haven Blake tells the tale of ways Madison road executives strategically introduced celebrities into the political method. in keeping with unique interviews and lengthy ignored archival fabrics, Liking Ike explores the altering dynamics of superstar politics as americans adjusted to the tv age. via the Twenties, entertainers have been oftentimes drawing exposure to their favourite applicants, yet with the increase of tv and mass advertisements, political advisers started to professionalize the way in which that celebrities introduced realization to presidential campaigns. In conferences, memos, and tv scripts, they charted a technique for leavening political programming with megastar interviews, musical performances, and complex tv spectaculars.

Commentators apprehensive in regards to the likely superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the effect of glamour and exposure. yet regardless of those proceedings, Eisenhower's legacy may continue to exist within the next careers of John F. Kennedy and Ronald Reagan-and, eventually, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.

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Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics by David Haven Blake


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