By Emmanuel C. Alozie
No past reviews have tested the position, dating, and effect of advertisements and knowledge applied sciences on African societies. significantly exploring the dominant cultural values and emblems conveyed in Nigerian mass media ads, and the influence of this ads at the socioeconomic improvement of Nigeria and Sub-Saharan Africa, this quantity examines the numerous features of the African marketplace. Marketing in constructing international locations: Nigerian Advertising in a world and Technological Economy will relief present and capability traders and companies in reading the cultural, socioeconomic, and technological evolution underway during this rising economic climate, help in their realizing of the demanding situations in addition to possibilities they might come upon during this zone, and inspire the construction of culturally delicate advertisements messages – which may finally aid instead of distort Nigeria’s monetary development.
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Additional info for Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy)
Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy) by Emmanuel C. Alozie