Get Public Relations (German Edition) PDF

By Olaf Hoffjann

ISBN-10: 3825244342

ISBN-13: 9783825244347

Dieses Lehrbuch führt aus kommunikationswissenschaftlicher und organisationssoziologischer Perspektive in die wichtigsten Themen, Theorien und Fragen der Public family members ein. Als theoretischer Rahmen und als roter Faden dienen hierbei die Systemtheorie und das »Zwiebel«-Modell. Sie verdeutlichen die Zusammenhänge zwischen den Einzelthemen und ermöglichen den Blick für das »große Ganze«, das die Arbeit der PR-Akteure prägt.

Damit bietet das Lehrbuch sowohl Studierenden als auch an Wissenschaft interessierten Praktikern einen Einstieg in die und eine Orientierung in der PR-Forschung. Didaktische Elemente wie Lernziele, Definitionen, Visualisierungen und Literaturempfehlungen fördern das Verständnis.

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Public Relations (German Edition) by Olaf Hoffjann


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