New PDF release: Transformations of Retailing in Europe after 1945 (The

By Lydia Langer,Ralph Jessen

ISBN-10: 1138261270

ISBN-13: 9781138261273

ISBN-10: 1409424448

ISBN-13: 9781409424444

After global battle II, buildings, practices and the tradition of retailing in such a lot West ecu international locations went via a interval of fast swap. The post-war monetary increase, the emergence of a mass purchaser society, and the difference of thoughts which already were carried out within the united states throughout the interwar interval, revolutionized the realm of having and spending. however the implementation of self-service and the grocery store, the unfold of the dep. shop and the mail order enterprise weren't in simple terms components of a transatlantic seize up technique of 'Americanization' of retailing. nationwide styles of the retail exchange and particular cultures of intake remained the most important, and long-term methods of swap, beginning within the Nineteen Twenties or Thirties, additionally had an effect at the transformation of retailing in post-war Europe. This quantity offers a chain of case-studies taking a look at variations of retailing in numerous eu international locations, delivering new insights into the structural preconditions of the rising mass purchaser societies and likewise into the implications consumerism had at the practices of retailing.

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Transformations of Retailing in Europe after 1945 (The History of Retailing and Consumption) by Lydia Langer,Ralph Jessen


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